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Buy & Sell Sydney Australia real estate
Sydney Australia Real Estate for sale by owner ... Pay no commission
and no agents - For sale by owner help
. . . It keeps the commission in your
pocket where it belongs!
Dear Home Seller, Your chances of selling
your house without an agent just got better
than ever... If you want to avoid paying
outrageous commissions by selling your
house yourself so you can move into a
larger house... or so you can make a larger
down-payment on your next house... or
if you would just plain like to hang onto
your equity that you've worked so hard
for, rather than just handing it over
to a real estate agent... just click below
7 Deadly Pitfalls When You Sell Your
Own Home Yourself And How To Avoid Them!
- Deadly Pitfall No. 1 - There
are tons of horror stories out there
among homeowners who have tried
to sell their own home only to have
a buyer tie up their home for 3
to 6 months trying to get financing
and other delays. Because of anxiousness
to sell, homeowners fail to find
out ahead of time, before any contracts
are signed, whether the buyers have
made arrangements for a loan or
whether they have even talked to
a lender at all. 85% of buyers in
the market to buy a home today do
not know how much they can afford,
according to lender guidelines for
home loans. It is very disheartening
(sometimes sickening) when a homeowner
finds out the buyer cannot get a
loan to complete the sale. Even
though you may feel uncomfortable
doing so, you must be firm in getting
financial information out of buyers,
as to their ability to get a home
loan. Do not tie up your home in
a contract until the buyer has brought
you a letter from their lender stating
they are pre-approved, not pre-qualified.
There is a difference. Pre-approved
means the buyer has been approved
for a loan by the underwriter (the
person who says yes or no) and the
is money waiting for them once the
house is approved. Pre-qualification
is the loan officer's opinion as
to whether the buyer qualifies for
a loan. The loan officer does not
make the loan decisions. They only
take the buyers' information and
pass it on. The underwriter is the
one who says yes or no. Taking this
advice could keep from costing you
months of headaches, bunches of
time and money, and the turning
away other buyers who may be much
more qualified to buy your home.
- Deadly Pitfall No. 2 - Watch
out for the bargain hunters. Owners,
who try to sell their own home (FSBO'S)
are prime targets of bargain hunters
who will try to high-pressure you
into taking offers far below market
value. In other words, they want
to steal your home. They are, normally,
excellent buyers who either pay
cash for your home or have large
down payments. Do not let the dollar
$$ signs intimidate you. Stick to
your guns.
- Deadly Pitfall No. 3 -
Make sure you do mega-tons of market
research before you price your home.
Try to find a minimum of 3 homes
similar to yours that have sold
in the past 6 months. Also, try
to find at least 3 homes that are
currently for sale that are similar
to yours. These homes are your competition.
If the other homes offer more for
the money, your home will sell your
competition. Pricing your home in
the fair market range is critical
to your success. Many homeowners
get greedy and grossly over price
their homes. This destroys the marketability
of a home. Do not rely on rumors
or what your neighbor said. Verify
every sales price at the County
Assessor's Office. You can go online
to search the address of the property
you want a sold price on or you
can call them (number on their website).
They are very good at helping you
find what you want. This will let
you know if the neighbor is being
truthful or if they are stretching
it (It is amazing the number of
homes in a neighborhood that have
sold for less than the neighbor
said). At the other end of the spectrum,
some homeowners price their homes
too low. They fail to get the fair
price they are entitled to. The
asking price should be at the upper
end of the fair market value range
with the homeowner expecting to
get a price that is in the mid-range
area of the fair market value range.
Paying for a professional appraisal
will help immensely! Then you have
something to show potential buyers
the value of your home.
- Deadly Pitfall No. 4 -Watch
out for the stalkers. These are
dishonest people who come through
your home to see what they can come
back to steal at a later time, when
you are not home. They will appear
to be very legitimate buyers. Always
ask to see the potential buyers'
driver licenses. If they refuse,
do not let them into your home.
Explain the reason you want to see
their driver licenses. If they are
legitimate buyers, they will be
more than happy to show you them.
Write their names and drivers license
numbers down. This could mean the
difference of being safe or being
robbed. Be firm in this step. Do
not be a wimp. It could cost you!
- Deadly Pitfall No. 5 - Be
prepared for the buyers, who make
you an offer, to knock off an amount
equal to a real estate commission.
This will come right off the top
before they start to negotiate with
you. Buyers who look at homes for
sale by the owner know the seller
is trying to save the real estate
commission. Decide how you intend
to handle this problem ahead of
time. A home is worth only so much,
regardless of who sells it!
- Deadly Pitfall No. 6 - Be
prepared for phone calls late at
night and very early in the morning.
Potential buyers are only concerned
about one thing; their own needs.
They will try to pressure you into
showings at times that are convenient
for them, but may be very inconvenient
for you. Don't be so anxious that
you let them control you. Be friendly
and kind, but be firm. If they are
really interested in looking at
your home, they will be accommodating.
Experience has shown that the high
pressure, pushy buyers are the ones
that are the time wasters.
- Deadly Pitfall No. 7 - Do
not fall into the trap of trying
to copy what the traditional real
estate companies do in marketing
your home. Do not spend the money,
you are trying to save, on display
ads placed among the traditional
real estate companies' ads. Studies
have shown that owners who sell
their own home and place ads in
the classified section under "homes
for sale" will get five times
more calls than those who run ads
in the display section (including
traditional real estate companies).
Be creative in your marketing. Look
to other industries, which use good
marketing, to pattern your marketing
after. Don't be afraid to be different.
Advertising only sells 5% of the
homes advertised. Statistically,
only 1% of Realtor open houses sell.
Why would you want to have your
home open for 3 hours on a Sunday
afternoon, only to have potential
buyers come straggling through and
never buy. If you want to hold an
open house, hold it open for only
a fifteen-minute period of time.
Place signs in strategic places.
Flood the neighborhood, apartment
complexes, Laundromats, grocery
store bulletin boards, and a bulletin
board at work with flyers stating
this is the only time you will hold
your home open. Everyone must be
on time. State that no showings
will be held prior to this time.
If someone wants to look at your
home prior to this time, be firm
in telling them the date and time
set is the first time they can look
at your home. This open strategy
creates the auction affect when
a group of people shows up. Have
written hand outs to give them on
price, features, and other information.
Let everyone in attendance know
the date when you will be looking
at all offers. Make this date 3
days after the open house. This
gives legitimate buyers time to
get other opinions and inspections,
if they desire. All of this creates,
in the mind of those in attendance,
scarcity (We'd better move on this
one before someone else beats us
to it), social proof the house must
be a great value, and the urgency
to make a decision... just like
an auction. The mind set is this
must be a great home, if there are
so many others looking. This is
creative marketing.
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